Metamorphosis: ‘X’ Emerges as Twitter’s New Identity Elon Musk, who owns Twitter and updated its famous bird logo on Monday, is responsible for the most recent significant alteration that has occurred since he took control of the social media network. In the realm of social media, “X” has been declared as the official and recognized appellation for the platform previously known as Twitter.
As of early Monday morning, Twitter.com was still operational, and it did not appear that any changes had been made to the branding of the platform’s mobile applications.
‘X’ Emerges as Twitter’s New Identity
The iconic bird that had previously served as Twitter’s emblem was replaced by the letter X.
Early on Sunday morning, Musk uploaded a brief video showing a flashing “X.” When he was asked in a Twitter Spaces audio chat if the logo would change, he responded
Having affirmed with a resolute “yes,” an unidentified individual conveyed the message: “We shall utilize blow torches to detach the Twitter logo from the edifice.”
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Musk tweeted an image early on Monday morning that showed the X branding being blasted across the headquarters of Twitter.
In a tweet sent out on Sunday, Musk explained that the motivation behind changing the Tesla logo to a “X” was to “embody the imperfections in us all that make us unique.”
According to what he wrote, “And soon we shall say our goodbyes to the Twitter brand and, gradually, all the birds.”
By the afternoon of Sunday, the URL x.com was already being redirected to the site that was formerly known as Twitter. After being given up as part of the merger that resulted in the formation of PayPal, Musk received the domain name back in 2017.
Since Musk purchased Twitter for $44 billion in December of last year, one of the most recent and significant changes to take place is the replacement of bird images with a “X.”
Musk decided to rebrand the company in April, changing its previous name from Twitter Inc. to X Corp.
In a recent disclosure, the social media enterprise additionally unveiled its intention to limit the quantity of daily direct messages permissible for unverified users to dispatch.The company explained that this change was being made as part of an effort to cut down on spam.
According to a statement that was posted in the support center on Friday, this adjustment was put into effect. Users will be required to sign up for the subscription service that was introduced the previous year in order to boost the maximum number of messages that may be sent each day.
The social network behemoth continues to face competition from Meta’s new program, Threads, which was released earlier this month. As a result, the most recent adjustments have been implemented.
According to a series of postings published by Twitter’s Chief Executive Officer Linda Yaccarino, the rebranding marks the beginning of a campaign to push the service in new directions. She formerly served in that capacity for NBCUniversal, the corporation that is the parent organization of NBC News.
She said that “X is the future state of unlimited interactivity” and that it would be concentrated in audio, video, communications, payments, and banking. It would also create a global marketplace for ideas, goods, services, and opportunities. “X, which is driven by AI, will connect all of us in ways that we are only just starting to imagine.”
Since he bought the platform a year ago, Musk has hinted that he may expand Twitter into a larger app. He has spoken about making Twitter into a “everything app” comparable to what WeChat has become in China.
Because of these transformations, one of the most recognizable businesses to emerge from the social media explosion will no longer exist. Additionally, the blue Twitter bird had become a well-known icon, which the firm had previously placed a high value on.
The corporation stated this in a branding page that was still active as of Monday morning. “Our logo is our most recognizable asset,” the page stated. That is why we are taking so great care to safeguard it.
Although we do not yet know where the new logo came from, many people on the internet have noticed that it is very similar to a Unicode character. Emoji are managed by the nonprofit organization The Unicode Consortium, which is also responsible for maintaining the digital lettering standard known as Unicode.